Komatsu on LinkedIn: Today, we proudly launch our first global brand campaign in Komatsu's… | 13 comments (2024)

Komatsu

71,215 followers

  • Report this post

Today, we proudly launch our first global brand campaign in Komatsu's 103-year history, challenging the conventional perceptions of heavy equipment industries. In the months to come, our Gentle Giants campaign will highlight how our advanced products and technologies drive positive change worldwide, from aiding at-risk communities to demining efforts in Cambodia. Visit our website to discover how Komatsu’s innovations go beyond machines—building a sustainable future for people and the planet. https://lnkd.in/gazx8AFzコマツは103年の歴史において初めてとなるグローバルブランドキャンペーンを開始し、機械の大きさや力強さを強調するといったこれまでの業界の常識からの脱却に挑戦します。本キャンペーンでは今後数か月にわたり、生活再建に苦しむコミュニティの支援やカンボジアでの地雷除去活動など、社会にポジティブな影響をもたらすコマツの製品や技術を紹介していきます。機械の枠を超え、人と地球の持続可能な未来を切り拓くイノベーション。詳細およびカンボジア地雷除去プロジェクト動画のフルバージョンはこちらのページからご覧ください。https://lnkd.in/gcMeRbcb#komatsu #creatingvaluetogether #GentleGiants #ExploreKomatsu #komatsuglobal

589

13 Comments

Like Comment

Caley Clinton

Director @ Komatsu | Leading Global Brand Communications and Creative

1w

  • Report this comment

Gentle Giants, here we go! Proud to work at Komatsu 💙💙💙

Like Reply

11Reactions 12Reactions

ELIO SAAVEDRA LOPEZ

PRODUCT MANAGER

1w

  • Report this comment

💯💯💯💯💯💯KOMATSU 💯💯💯💯💯💯💯💯

  • Komatsu on LinkedIn: Today, we proudly launch our first global brand campaign in Komatsu's… | 13 comments (7)

No more previous content

  • Komatsu on LinkedIn: Today, we proudly launch our first global brand campaign in Komatsu's… | 13 comments (8)

No more next content

Like Reply

5Reactions 6Reactions

Cyrille CAUPHIE

Sales Operations | Trade Marketing | Business Development | Customer Relationship Management |

1w

  • Report this comment

Fantastic🥳Komatsu the best ever ...✌️

Like Reply

3Reactions 4Reactions

Mauro Lora

Production Planning Manager presso Komatsu italia manufacturing

1w

  • Report this comment

Proud to be a part of it!!!

Like Reply

3Reactions 4Reactions

Brendelyn Juergens

Sr. Supply Chain Manager | Global Strategic Category Manager | Global Project Management | Leadership | Brand Ambassador | Defense & Aerospace

1w

  • Report this comment

Inspiring, keep up the great work!

Like Reply

3Reactions 4Reactions

Catherine Conroy, MBA

Senior Director Marketing, Communications, & Brand Strategy

1w

  • Report this comment

Congrats! I love Komatsu. You guys do a great job with your marketing campaigns. Can’t wait to see what you’ve created.

Like Reply

3Reactions 4Reactions

Kuda Madzivire

Human Resource Manager Entrepreneur

1w

  • Report this comment

Well done

Like Reply

3Reactions 4Reactions

Evi Reynaert

HR Manager with a Sustainability Focus | Passionate about CSR | Enhancing Employee Experiences | Succession Planner | Expat Professional | Early Bird | Pilates Lover |

1w

  • Report this comment

Amazing! 💙

Like Reply

3Reactions 4Reactions

Ahmad Mustafidan

Undergraduate Student of Industrial Engineering, Trisakti University || Warehouse Intern PT Komatsu Indonesia || CAD Laboratory Assistant || Recipient of Academic Achievement Scholarship of Trisakti University 2022/2023

6d

  • Report this comment

Truly inspiring! Komatsu’s commitment to creating a positive global impact through innovation is remarkable. Excited to see how the Gentle Giants campaign shapes a more sustainable future. 👏🌍❤️

Like Reply

1Reaction

Jackson Mwelwa

Boilermaker at Mopani Copper Mines Plc

1w

  • Report this comment

Congrats!

Like Reply

2Reactions 3Reactions

See more comments

To view or add a comment, sign in

More Relevant Posts

  • alterna

    126 followers

    • Report this post

    Saraya's "Third Cleaner" Contains Natural SurfactantsKey takeaways from this article:✔ Saraya's "Happy Elephant" series contains natural surfactants, also known as the "third cleaning ingredient."✔ The detergent was developed with environmental impact in mind, from sustainable palm oil sourcing to wastewater discharge.✔ Behind the development was a desire to make the world aware of the problems in #Borneo.🌟 Introduction of Sustainable Selection Three Star Companies#Japan #sustainability #ESG, サラヤ(株)Hiroko Yoshida wrote this article.https://lnkd.in/g6GrFwaE

    サラヤ、天然の界面活性剤を配合した「第三の洗剤」 - オルタナ https://www.alterna.co.jp

    1

    Like Comment

    To view or add a comment, sign in

  • Brian Tsuyoshi Takeda

    Bellona Foundation launched the "Center for Marine Restoration" to tackle urchins barrens and restore kelp forests in Northern Norway!

    • Report this post

    Nikkei Veritas: Japanese trailblazing in the blue carbon spaceTo our #bluecarbon, #biodiversity and #restoration friends, I would like to share with you an article published yesterday on Nikkei Veritas, Japan’s leading financial news source. In short, the article highlights the groundbreaking precedent #Japan has set by establishing a methodology AND functioning market for #voluntary and now nationally contributing blue carbon credits for #kelp and other #algae. The article also helps explain why Japanese #bluecarbon credits are trading at 5x the prices of equivalent carbon credits on land, both in Japan and abroad. Dr. Tomohiro Kuwae of JBE, the state-appointed research institute responsible for the J Blue Credits program, says “… the wider benefits of ecosystem services are being appreciated.”. Dr. Katsunori Yamato of Kashima, a major general contractor and active funder of blue carbon projects, says “… restoring kelp forests is not just about generating carbon credits. It contributes to marine biodiversity and to economic activity of coastal fisheries.”.Finally, Urchinomics is featured as an example of wild kelp restoration through the removal of overgrazing urchins, in collaboration with its investor ENEOS.My two cents…I think Japan called the program blue “carbon” because that was only language and framework we had at the time. But based on the market and reporting structure embedded in it, the designers at JBE clearly had co-benefits in mind, as a way to add more value to the credits than just carbon alone. Buyers I know have told me they prefer to buy these credits and pay the premium over others precisely because of the co-benefits to biodiversity and local economic development (地方創生). My two cents…Despite its name, I feel the Japanese blue carbon initiative is really the world’s first example of a stackable, ecosystem services credit, that transacts at a price level that is actually meaningful to the financing of the restoration efforts. #oceans #kelp #markets #carboncredits #restoration #bluecarbon #biodiversity Stephen Edwards Alpa Bhattacharjee Patrick Buergi Annick G. Paradis Joakim Hauge Frederic Hauge Lisa Boulton Kerstin Schmeiduch

    日本勢、「ブルーカーボン」で先行 - 日本経済新聞 nikkei.com

    63

    5 Comments

    Like Comment

    To view or add a comment, sign in

  • Hiroki Seki

    Senior Research Analyst at Meros Consulting

    • Report this post

    Higashikawa Town and JA Higashikawa in Hokkaido have embarked on producing a special type of rice intended as a raw material for biomass plastic. By adopting cultivation methods that reduce labor in seeding and planting, and decreasing fertilizer usage while increasing yield, "the same level of profit as that from edible rice was secured" (according to the Agricultural Guidance Division of JA Higashikawa).The Mayor of Higashikawa Town, stated, "This project is one of the measures to increase agricultural revenue along with the large-scale cultivation of rice fields. We want to produce garbage bags from bioplastic by 2024." #rice #hokkaido #japan #agriculture #farm

    北海道東川町など、バイオプラ用の米を生産 - 日本経済新聞 nikkei.com

    7

    Like Comment

    To view or add a comment, sign in

  • Brian Tsuyoshi Takeda

    Bellona Foundation launched the "Center for Marine Restoration" to tackle urchins barrens and restore kelp forests in Northern Norway!

    • Report this post

    Japan’s Nikkei covers Urchinomics’ collaboration with Hokkaido Electric Power Company!Hokkaido Electric Power Company is Hokkaido’s primary utilities and energy company, with economic, ecologic, and social interests in the long term success of the prefecture. It is an honor to be able to work with such an important pillar of #Japanese society, and jointly improve coastal marine ecosystems, create meaningful jobs in rural communities, and further build upon the Hokkaido brand for #premium seafoods!On a more personal note though, this collaboration has a particularly important meaning to me. When I first started Urchinomics years ago, I asked the sea urchin experts in Japan, what was their greatest concern about the future of their industry. Nearly all of them told me “climate change and the loss of our Ezo Bafun Uni in Hokkaido”. For context, Hokkaido Ezo Bafun urchins are cold water green urchins that reside primarily in Hokkaido and the Russian occupied islands to the north, and are reputed to be the world’s best quality sea urchins. According to climate scientists in Japan, rising sea temperatures will push the habitable zone for the famed urchins further northwards. In about 3-5 generations, the majority of the biomass of urchins will likely end up in colder, Russian-occupied waters, while being displaced by more warm water tolerant Kita Murasaki urchins, or Northern purple urchins, as we have already seen in Aomori prefecture and southern Hokkaido. While Urchinomics and Hokkaido Electric Power Company alone may not be able to reverse these trends, leveraging our temperature controlled land-based aquaculture technologies gives us a fighting chance to preserve and restore this unique fishery, while also tackling the pernicious problem of barrens caused by both species.#Climate and #socialimpact are our driving motivation, but knowing that we can play a role in preserving a unique part of Japanese food culture brings me a lot of joy and pride.#restoration #japan #hokkaido #culture #tradition #fisheries #seafood #oceans #oceanwarming https://lnkd.in/dmrQQShu

    北海道電、ウニノミクス社と藻場再生 - 日本経済新聞 nikkei.com

    24

    1 Comment

    Like Comment

    To view or add a comment, sign in

  • Roberto Usenich

    • Report this post

    https://lnkd.in/d8PweRHNMicroplastics kill marine ecology.1. Reduce Plastic Consumption: The best way to stop microplastics in marine sustainability is by reducing our plastic consumption. We can use reusable bags, bottles, and containers to reduce the amount of plastic that ends up in the ocean.2. Proper Disposal of Plastic Waste: Proper disposal of plastic waste is crucial in reducing the amount of microplastics that end up in the ocean. We should always dispose of plastic waste in the appropriate bin, so it does not end up in the waterways, which eventually makes its way into the ocean.3. Supporting Sustainable Fishing Practices: Sustainable fishing practices, such as fishing gear modifications, avoiding fishing in sensitive areas, and reducing the amount of by-catch, can prevent plastic from entering the ocean. Supporting sustainable fishing practices put less pressure on marine ecosystems, which helps to keep microplastics out of the ocean.

    Atsushi |沖縄 石垣島| Okinawa on Instagram: "🅐 癒しの沖縄 ー𝚃𝚊𝚐ーーーーーーーーーーーーーーー #沖縄 #鳩間島 #石垣島 #サンゴ #沖縄旅行 #沖縄観光 #八重山 #japan #okinawa #coral #chill #vacation #instatravel #trabelgram #ig_japan #ig_travel ーーーーーーーーーーーーーーーーーー" instagram.com
    Like Comment

    To view or add a comment, sign in

  • alterna

    126 followers

    • Report this post

    #Indonesia's New President's Environmental Agenda: Coal, Palm Oil, and NickelKey takeaways from this article:✔ Following Indonesia's presidential election on February 14, Defense Minister Prabowo Subianto has effectively declared victory.✔ The new president's policies will also attract global attention from a climate change perspective.✔ Indonesia's policies on "coal," "palm oil," and "nickel" will have a significant impact on the world. Indonesia is the world's largest exporter of #coal and also the world's largest producer of palm oil. It also accounts for nearly 50% of the world's nickel production, which is essential for the manufacture of EV batteries.#ClimateChange #ESG #Sustainability #Nickel #EV #Battery #PalmOil #Decarbonization #Biodiversity #Deforestation #HumanRightsKayoko Kitamura wrote this article.https://lnkd.in/gWHiKajY

    インドネシア新大統領の環境課題:石炭・パーム油・ニッケル - オルタナ https://www.alterna.co.jp
    Like Comment

    To view or add a comment, sign in

  • JETRO Colombo

    100 followers

    • Report this post

    "Clean Water, Brighter Futures: Transforming Lives with Japanese Expertise" 💎 Over the past decade, Sri Lanka has made significant strides in water treatment, but challenges persist. While the government has taken steps for safe drinking water, issues like sustainable disposal of wastewater remain. 💎 Japanese companies are actively entering the market to address these needs. With a growing demand for water treatment, companies like Chemlabs & Kurita Water Industries, Daiki Axis, and Fukada Environment Solutions are tackling these issues head-on. Their expertise in this field is crucial for improving water quality in Sri Lanka and Maldives. Let's back these efforts for a healthier environment. https://lnkd.in/gby8FfMj Chemlab Pvt LimitedDaiki Axis Sri Lanka#WaterTreatment #Sustainability #JapanSriLankaPartnership #WaterInnovation #SustainableFuture

    水処理市場は今、日本企業進出・商品導入にも期待(スリランカ) | 地域・分析レポート - 海外ビジネス情報 jetro.go.jp

    2

    Like Comment

    To view or add a comment, sign in

  • Masakilouis Otosakarousselot

    Business Development Manager | Driving ESG Initiatives for Sustainable Growth

    • Report this post

    🚗 🔋 Stellantis Seeks Strategic Investment in Indonesian Nickel for EV Battery GrowthEuropean auto giant Stellantis is in talks with Brazil's Vale and China's Huayou Cobalt to invest in an Indonesian nickel plant. This move aims to secure essential battery materials for expanding EV production. If realized, it marks a rare entry of Western companies into Indonesia's nickel industry.

    [FT]インドネシアでニッケル投資交渉 - 日本経済新聞 nikkei.com
    Like Comment

    To view or add a comment, sign in

  • Taishi K.

    International Environmental Policy Consultant | MSc Sustainable Development | Digital Marketing Expert

    • Report this post

    The Tokyo Metropolitan Government has launched a plant dedicated to recovering phosphorus from wastewater. This initiative offers a two-pronged approach: bolstering economic security by lessening reliance on imported fertilisers and promoting environmental sustainability by mitigating the adverse effects of nutrient runoff.Although phosphorus is a crucial component of fertilisers, its excessive presence in waterways leads to eutrophication, harming aquatic ecosystems and biodiversity. Recovering this valuable resource from wastewater not only minimises its environmental impact but also offers a domestic source for fertiliser production, reducing dependence on international markets.For these reasons, this project will directly address the SDGs such as SDG 2: Zero Hunger, SDG 6: Clean Water and Sanitation, SDG 12: Responsible Consumption and Production, and SDG 14: Life Below Water.This innovative project demonstrates Tokyo's commitment to resource efficiency and environmental stewardship. By embracing circular economy principles, the city paves the way for a more sustainable future.#Tokyo #Sustainability #WastewaterTreatment #CircularEconomy #FoodSecurity #sdgs

    りん回収・肥料化施設の運転を開始しました|東京都下水道局 gesui.metro.tokyo.lg.jp

    6

    Like Comment

    To view or add a comment, sign in

  • Daijiro Hata

    Meros Consulting - Research Analyst

    • Report this post

    Cosmo Energy Holdings (Cosmo HD) will open Japan's first large-scale Sustainable Aviation Fuel (SAF) production facility at its Sakai plant. The company plans to begin production in 2025 and is already securing used cooking oil as a key raw material. SAF is vital for reducing carbon emissions in aviation, and there is growing global competition for these resources. Cosmo HD's facility will produce 30,000 kiloliters of SAF annually.To secure raw materials, Cosmo HD has agreements with restaurants like Marugame Seimen and Sushiro to collect used cooking oil (UCO), which will be transported to airports for use by airlines. However, as demand grows, competition for resources is expected to intensify, and Japan's goal is to replace 10% of jet fuel with SAF by 2030.Other Japanese oil companies, like ENEOS and Idemitsu, are also planning to produce SAF but face challenges in securing enough used cooking oil. Some companies may need to import raw materials from overseas. Idemitsu is considering to import 70 to 80% of the UCO needed for its SAF production. Global competition is fierce, with companies like Shell and Chevron acquiring businesses to secure resources. Despite the challenges, Japan supports SAF development with tax breaks and investment.

    国産SAF、始まった原料の獲得競争 コスモ量産引き金に - 日本経済新聞 nikkei.com

    3

    Like Comment

    To view or add a comment, sign in

Komatsu on LinkedIn: Today, we proudly launch our first global brand campaign in Komatsu's… | 13 comments (47)

Komatsu on LinkedIn: Today, we proudly launch our first global brand campaign in Komatsu's… | 13 comments (48)

71,215 followers

View Profile

Follow

Explore topics

  • Sales
  • Marketing
  • IT Services
  • Business Administration
  • HR Management
  • Engineering
  • Soft Skills
  • See All
Komatsu on LinkedIn: Today, we proudly launch our first global brand campaign in Komatsu's… | 13 comments (2024)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Roderick King

Last Updated:

Views: 5898

Rating: 4 / 5 (71 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Roderick King

Birthday: 1997-10-09

Address: 3782 Madge Knoll, East Dudley, MA 63913

Phone: +2521695290067

Job: Customer Sales Coordinator

Hobby: Gunsmithing, Embroidery, Parkour, Kitesurfing, Rock climbing, Sand art, Beekeeping

Introduction: My name is Roderick King, I am a cute, splendid, excited, perfect, gentle, funny, vivacious person who loves writing and wants to share my knowledge and understanding with you.